1. You don't need more content. You need to notice the content you already live.
Your client calls, mistakes and small wins are the posts. They just slip by unwritten.
The manifesto
Twelve things we believe about building a brand.
Maria is built on these. If they ring true for you, you'll get along.
2. Expertise nobody sees is a well-kept secret.
Being good is not enough. People have to know you're good, and why.
3. Talk to the smallest audience that matters.
A hundred of the right people beat a hundred thousand of the wrong ones. Pick them on purpose.
4. Consistency beats intensity.
Three good posts every week for a year beat thirty posts in one panicked month.
5. Every post has a job.
Get found, build trust, or win clients. Know which one before you write a word.
6. Give more than you ask.
Teach generously. Then the occasional offer feels like help, not a pitch.
7. Quality is a dial, not a switch.
Not every post needs to be your best. Some need to be good enough and out the door.
8. Your numbers beat everyone's averages.
Benchmarks are a starting guess. What works for your audience is the only data that counts.
9. The right follower beats ten random ones.
Count the people who could hire you, buy from you or refer you. The rest is applause.
10. Marketing is a skill, not a personality.
You don't need to be loud. You need to learn the craft, one post at a time.
11. Rest is part of the plan.
Busy weeks happen. Keep the two posts that matter most and let the rest go.
12. Tell the truth, especially about what went wrong.
Honest stories build more trust than polished ones. People hire people who are real.
agree with most of these?