Guides and essays
Learn what the experts know. no jargon
Free, practical reading on personal branding. The same material lives inside the app, next to the work.
Guide · Start here
From journal to posts
How ten minutes of writing about your day turns into a week of posts, and how to tell which moments are worth sharing.
Read the guideGuides
The how-to side. Short, practical, built around what you'll do in the app.
The funnel, simply
Get found, build trust, win clients. What each post type is for and how to mix them.
Reading your numbers
Impressions, engagement, followers and leads. Which ones to watch and which to ignore.
The quality scale
From −5 to 10. When to polish a post and when good enough is the smart choice.
Essays on the thinkers
The big ideas behind how Maria plans, and when each one applies to you.
Seth Godin and the smallest viable audienceWhy talking to fewer, better-chosen people makes your brand grow faster.EssayCialdini's seven levers of influenceReciprocity, proof, authority and more. How to use them honestly in your posts.EssayCaleb Ralston vs Gary VeePost everywhere, all the time, or build slowly with depth? Two schools, and how to choose.Essay